Why Did We Build The Influencers Directory

The Influencer directory is an entirely free resource for influencers to list their profiles and for brands, businesses and agencies to quickly discover and engage the right influencer at the right time.

After 30 years of owning a branding, marketing, and tech agency with 25 years building websites, our team could see the growth in the importance of influencers when it comes to marketing strategies. The only problem was that when we wanted to find one, we either had to subscribe to expensive, complicated platforms or speak to agents where the costs ended up too high!

The other issue was that finding the right influencers was never easy. If we wanted an influencer of student life in Cardiff, property in Prime Central London or Metal Music in NYC it could take hours to research and connect. So; that brings us to The Influencer Directory, as we mentioned, is a completely free resource for influencers and businesses to promote and discover the right influencer.

Whether you are Mega, Macro, Micro, Advocate, Referrer, or Loyalist influencer our directory will give you free access to promote yourself to brands, businesses, and agencies. Enabling them to immediately find and connect with you or your agent, or if you don't have an agent and want one we can look after you on that front also!

Our unique Influencer Directory score has been created to measure the strength of an influencer. It's not the standard engagement rate score you can find in many places but a sophisticated algorithm that looks at over 20 factors. We understand that it's often quality not quantity but based on engagement scores someone with 300k followers and a low engagement rate may still have more value than an influencer with 5k followers and a high engagement rate. Add to this our unique mix or marketing understanding from 30 years in the industry, and we end up with our very own unique //score. (This is in beta so will no doubt go through several tweaks as the directory grows)

So if you are an influencer on the directory, we wish you all the best for your growth. If you are looking for influencers to run a campaign or support your business, we hope we've made it easy for you to find them!

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